Technology – required but not sufficient for digital transformation

Digital technology is a necessary component of digital transformation. In fact, digital transformation is only possible because of digital technology. And not only possible, but inevitable. Digital transformation isn’t something you do, it’s something that happens to you.

Digital transformation isn’t about getting better or more efficient at what you already know how to do. Yet, many organizations want exactly that, to simply “automate” the processes they already have, using these digital technologies to keep doing the same things they’ve always done in basically the same way. Online forms instead of paper forms, for example. Thinking in atoms, not bits. They think that the technology is sufficient to make them better; it helps the organization achieve some efficiencies of scale in getting done the things they’ve always gotten done. But this is not transformation.

At the same time, many employees of these organizations are concerned – and rightfully so – about what all these digital tools will mean for them. They are used to working on what is essentially an assembly line: a task passes from someone up the line to them, they do their piece of the task according to some predetermined set of rules or procedures, and then pass it down the line to the next person. Their job is to execute tasks when they’re told, in the manner in which they’re told to execute them. Input – black box – output, where the employee is a figurative black box in very real danger of being replaced by a literal black box of technology.

Digital technology is a necessary component of digital transformation, but is not sufficient to achieve transformation. Digital transformation is about becoming better and more effective at identifying and executing outcomes you didn’t even know were possible, and that requires a change in mindset, a change in culture. Dare I say, a change in purpose. From “we’re going to be the best at doing this thing thought up in the past” to “we’re going to come up with the best ideas and products ever.”

Otherwise your organization, like its employees, runs the very real risk of becoming a commodity itself, that figurative blackbox that is eventually, and inevitably, replaced by a literal black box.

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