Eisenhower knew that any plan crafted before battle would be obsolete at first contact with the enemy. In his work, Kavazovic wants to be this realistic too. “Translating this into tech: no long-term plan or product vision survives contact with the user in the product-design sense. That’s why agile methodology is specifically designed to create user experiences that work,” he says. “It’s absolutely suboptimal to design a particular product all the way down to years’ worth of features, make that the blueprint, and build it out.” Inevitably, sticking to a rigid long-term plan without a mechanism to iterate on user feedback would result in features users don’t want, costly re-dos and potentially total product failure.
As improv comedians, the same philosophy and principles that work so well for us on stage also work very well when we apply them to our business.
“It’s very hard for members of the three groups to find common ground. People tend to see autism through the lens of personal experience. An autistic college student who has trouble with organization and social skills is likely to view autism very differently from a parent whose child is non verbal, cognitively disabled, and self injurious. “
One common frustration about the process of customer journey mapping is the lack of organization-wide or even industry-wide standardization. What are the key steps of journey mapping, and in what order should they be completed? Effective customer journey mapping follows five key high-level steps:
“I’ve seen quite a bit of the world thanks to being invited to speak at conferences. Since some people are under the impression that serial conference speakers possess some special talents, I’d like to demystify my process by walking you through my latest talk from start to finish.”
“In the brief and total darkness that preceded the trailers, I thought of how our love of convenience and anxiety over interpersonal interaction had allowed me to walk into a privately owned movie theater, speak to no one, and secure a seat for myself to see a film I couldn’t in good conscience support, for free.
We live in strange times.”
It’s not what the toy does that’s interesting. It’s what the child does with the toy that’s interesting.