The 5 Steps of Successful Customer Journey Mapping

One common frustration about the process of customer journey mapping is the lack of organization-wide or even industry-wide standardization. What are the key steps of journey mapping, and in what order should they be completed? Effective customer journey mapping follows five key high-level steps: Source: The 5 Steps of Successful Customer Journey Mapping

Service design: Isn’t it just UX with a different name? | GDS design notes

Service design is getting more and more attention in government at the moment, but many people still don’t understand what it is. The most common question I hear – from people both inside and outside government – is: “Isn’t that just UX (user experience) design?” Let’s be clear: service design and UX design are not […]

The Neo-generalist and functional resumes

It has been many years since I’ve really given my resume much thought. I have, of course, kept it (and my LinkedIn profile) up to date in terms of my actual job, and mostly up to date in terms of the work I’ve done in the course of those jobs. But it is a straight ahead chronological […]

The Future of Design: When You Come to a Fork in the Road, Take It | Don Norman

“It is as if we are traveling along a road when we come to a fork with two possible routes forward. One, the traditional role of design as a craft, creates beauty and pleasure in our lives, using the ever increasing powers of technology to create wonderful experiences. The other, that of design thinking, becomes […]

Design Better Forms — uxdesign.cc – User Experience Design

Whether it is a signup flow, a multi-view stepper, or a monotonous data entry interface, forms are one of the most important components of digital product design. This article focuses on the common dos and don’ts of form design. Keep in mind that these are general guideline and there are exceptions to every rule. Source: […]

Service-dominant logic – Wikipedia, the free encyclopedia

Marketing inherited a model of exchange from economics, which had a dominant logic based on the exchange of “goods”, which usually are manufactured output. The dominant logic focused on tangible resources, embedded value, and transactions. Over the past several decades, new perspectives have emerged that have a revised logic focused on intangible resources, the co-creation […]