The ideas of social business and online community, which show how the most scalable, cost-effective, and rich model for working is to enable the network to do the work. I’ve now come to understand that in digital transformation, we have to let the network do the work. Put simply, there is no practical way to achieve the pace and breadth of transformation required in exponential times without using exponential tools.
Some great insight from Luis Suarez about blogging’s past and future, one of my sources for the WordCamp US talk I’m putting together – The evolution of a blogger (and blogging) 2003-2016.
There is a great expectation gap between what organisations expect of community managers and the real role of fostering and developing purposeful mutual relationships. Like oil and water, control and community don’t mix. Worse still, too much control and you will have an oil spill that kills every living thing for miles.
To make music these days, musicians need to know just a bit more than how to play their instrument. A guitar player, for example, needs to be able to play the guitar (a given), but also must have an understanding of how the guitar is built, what accessories provide what features, how to mic the amps. Likewise a drummer, bass player, or other band member. Then comes the process of recording music to produce a song and, hopefully, all the work that goes into putting on a live performance. There are a seemingly endless supply of options available to these musicians that must be overwhelming at times.
Kind of like the seemingly endless onslaught of new collaboration tools and ways to communicate with others.
A little over 5 years ago, I wrote the following:
I’ve been messing around with blogs (with varying success) for over 5 years now, have set up and contributed to my fair share of other online sources like wikis and as a commenter to other blogs. But I’ve only recently really understood the value and, yes, appeal of text messaging and the ability to send photos and videos from anywhere on my phone. And, though I’ve recently signed up and started experimenting with Facebook, I’m still not quite sure exactly what to do with it. And don’t get me started with things like Twitter – as much as friends and others praise it, I just don’t get it.
Of course, it has only gotten worse (better?) since then.
I have spent the better part of the past year or so exploring and trying out new tools, seeing where they add value or don’t. I still don’t use Facebook much, but have found my groove with Twitter. I see the value and potential of Google+ but just can’t quite get into it. On the other hand, I have come to love and rely on Jive in our “behind the firewall” social/business network. I’ve signed up for many of the niche services that have come out: I really like Instagram, Untappd is a cool idea, and I don’t get Pinterest (at all). A quick look at the feed selection list for the Lifestream plugin for WordPress gives an idea of what’s out there. I have no idea what most of them are, and this isn’t even all of them! (Lifestream provides a way for you to add “generic” feeds for all those that they’ve missed.)
Speaking of WordPress… Although I haven’t been blogging publicly for a while (16 months or so, yikes!), spending a lot of time writing and making things happen behind the firewall, I have kept up with the evolution of WordPress and the great tools available in the system, not to mention the evolution of its positioning in the market from “just another … blog” to “just another … site”. I’ve read a couple of good WordPress books through my Safari Books Online subscription, and played around a bit under the hood.
And in a couple of weeks I’m attending WordCamp St. Louis 2012 to learn and share even more.
I could say that all this goodness was part of why it has taken me so long to actually get back up and running. (I told @tomcatalini back in April that I was “very close” to a return to blogging, not sure 4 months counts as “very close”.) And though it sounds like an excuse it is, at least partly, true. Part of my absence has been directly related to my trying to figure out what direction I wanted this blog to take, to build on my previous blogs or to try something new. But part has been trying to understand what is possible with regards to how I do it.
A perfect example of this interplay was my discovery of different post formats, along with the Showcase page template in the Twenty Eleven theme, and how I could use it to capture and present both my own extended thoughts on things (an ounce of perception) and a log of my more random thoughts and observations (a pound of obscure).
I don’t need to worry about all those sites and services in the list above that I don’t know about, or know how to use, nor do I need to worry about all the bells and whistles in WordPress. Perhaps they will be of value to me some day, and if so I expect that I will find them if and when I need them. What I care about is what I can do with them.
Like the musicians I mentioned earlier, my purpose is not to “play an instrument” or to set up a bunch of gear. My purpose is to make music, and all this machinery is just a way to do that.
Now, let’s see what kind of music I can make….