Don’t give up on a great idea just because it seems obvious

Obviousness, it turns out, is a common — and even important — part of the creative process. Whether you’re considering the possibility of launching a startup or you want to create change within your organization, learn from my experience. Don’t procrastinate like I did.

https://hbr.org/2018/12/dont-give-up-on-a-great-idea-just-because-it-seems-obvious

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