It’s never a good time to do research (which is why you should be doing research all the time)

While the methods and the amount of collaboration required may differ, what goes for individuals goes for organizations. Every single time you are faced with a decision, you need to ask “Do we have the right information to make this decision?” If you are continuously making decisions, you need to continuously ensure that those decisions are well-informed.

Erica Hall – It’s never a good time to do research